How real estate has been transformed by the development of storage technology and customer use.
The
customer expectations with respect to real estate agencies
are becoming more sophisticated: the simple brochure site, and slideshows
monotonous, is widely exceeded. The time for
2.0 agencies arrived with his retinue of apps
and real software. A brief overview of
main innovations of the sector which prove that advanced
fingerprints are seen in all sectors.
The cloud computing revolution
This is
the major advance in terms of software
real estate. The cloud allows dematerialisation and
storing information on the Internet. And if there is one sector
which produces information, it is real estate
: Leases, management contracts, inventories of fixtures …
So this is the end of the paperwork in office?
Almost. Imagine with all documents available in digital format,
real estate agents can make a sale anywhere,
via their mobile or touch pad.
A glitch, a setback
? They have the opportunity to hand in
a colleague without any difficulty. Furthermore, the
cloud storage allows simplified classification. No need to
down to the archives to retrieve a document from Methuselah.
And it is
no question that customers do not take advantage of this too
simplification. The agent can, via access
secure, share with them all
documents relating to: account reports condominium
or buyers visit, receipts for
tenants, etc.
Cherry
the pudding: the electronic signature allows to go
to the end of a paperless process.
Available via applications such as DocuSign, the electronic signature makes
can the sale of goods from a phone
portable. For the realtor, who spends most
part of his working day by car, it is
a small revolution.
(http image : //immovateur.com/)
The
geolocation thins
If use
geolocation in real estate software is
not in itself a novelty, this technology is not
nonetheless constantly changing and
features are always more accurate. In a
Initially, real estate professionals have feared geolocation
thinking that the customer could find a property on a map and contact his
owner, doubling the agency.
Yet
making best use of this technology, geolocation turns
be a major asset. It allows jumble
to:
–
Locate well compared to infrastructure
health, education, culture
–
Quick selection of goods by
relative to desired areas by the client
– Briefly present the product (price,
surface, etc.) through
pop-up options appear mouseover
–
Compare goods in one glance
– Perform a complete selection
based on price, surface or any other criterion set
on the estate software selected
In addition,
to avoid short-circuit, agencies may remain blurred
as to the address of the property
merely to indicate more or less precise areas
as explained in this article. Geolocation guard
without betraying its meaning, if any, the exclusive contract
real estates.
Star
real estate software, mobile apps are full
Whether it
either to meet your soul mate, to consult
his bank account or to shop this week, the phone
(Which, remember, was once used to call)
is the essential tool … well, for this! Not
question then for the real estate industry to move its mobile app. Or
its mobile apps, since almost every agency offers its solution.
For the client, that’s all benef
He can select his property, plan appointments for
visits, receive alerts on the status of the transaction …
For advertisers, it is a different story. It
to choose the best for his client app, which will be
both easy to use, friendly and yet
complete. Some offer agencies to create
themselves their mobile app.
Just like the creation
house of a website, this alternative is
taken lightly. The development of mobile apps is
a real job, you better leave it
Professional real estate software. To be
sure, just estimate the cost of the time you
will spend to develop an app
rather than generate
of revenue for your business. Add to
a result that it never will “pro”
and you will find that DIY is still too expensive in
real estate software. Here,
a top 3 to monitor.
The importance
the responsive design
All
these technological advances, these enhancements software
Real are useless if they disregard design
responsive or adaptive design. Indeed, one can add all apps
art, the most beautiful 3D tours and the best service
online transaction, if the site does not fit
all media (telephone, computer,
Touch and tomorrow tablet, connected watches …)
the effort will be zero.
For the different features
a site to express their potential and donn²er
full satisfaction to the customer as to the agency, design
Adaptive applies to allow optimal viewing regardless
that is the tool used. The responsive design is
guaranteed to have a user-friendly site that fits
to all terminals (computer, tablet, smartphone).
From
Moreover, it helps answer
a search faster by displaying only the elements
most relevant to users. For purists, the classic version of
website remains available for regulars to the original display. If you
Want to know more about responsive design, do not hesitate
not to read this article.
The
acclaimed virtual tours
All
such as geolocation, the virtual tour is not completely
Unknown estate agencies. But experience
has evolved from a simple slideshow that was
scroll pictures of more or less quality
and often suffer abuse of wide angle. Henceforth,
and it is precisely linked to
the use of smartphones and tablets, agencies
put the package on the virtual visits. Or how to choose home
from the sofa. Today visits
Virtual may even be accompanied by a
realtor, real him. What constitutes a solution to
halfway between the virtual tour and video conferencing,
as explained in this article immobilier2.0.com.
This initiative is in line
of paperless while allowing
the real estate agent as
the buyer to make contact in the serious prospect
a signing contract. A real step
in the buying journey, even if the visit
Virtual can not completely substitute
reality. To go even further in the
principle of virtuality is announced for very
soon democratization tours in 3D, thanks
the port of suitable glasses. Visiolab, the Toulouse SME that produces these
glasses, has already
because of its real estate market
lighthouse. To be continued!
For
complete this overview, we should not miss
report strong activity of real estate agencies
on social networks. They are no less
largely integrated into strategies
development and communication agencies. This is
including the opportunity to highlight property, interact
with the community of employees and customers
develop its brand language.
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