This week Facebook held “F8″ its developer conference. This post is an opportunity to be inspired by this company to 1.7 billion customers and return on several topics at the heart of the digital transformation: ecosystem , the future of Collaboration and AI .
The first F8 was in 2007, when Facebook had 24 million members. His commitment to create an ecosystem of developers and entrepreneurs around its platform is therefore in its genes from the beginning.
The aim is to come to encourage develop their ideas ( 2014 GreenSI had already covered F8: infrastructure Management: Facebook DSI and even fight). And it works! Since last year, developers are 40% higher on the platform , drawn by incomes increasingly important for monetizing their traffic or subscriptions donated by Facebook.
Facebook has no application store like Apple or Google. It opens directly the API of its platform to its ecosystem and puts them available on a dedicated portal (https://developers.facebook.com) a set of tools to simplify their development, test their code, report bugs …
It is also to them a stability of its platform commitment (for they do not have to adapt their software permanently) and resolution of bugs (90% in less than 30 days).
An approach that is taken by more traditional businesses such as Post ( API: the bottom of the omni) for the development of their digital services. It is a way of making indirect sales and expand its presence in Internet still expanding.
GreenSI therefore sees the action of Facebook to developers a good practice for all businesses , part of growing their business will depend on the software.
Facebook also announced at F8 can insert “bots” in Messenger software can support small autonomous transactions such as booking a cinema ticket or make an appointment.
These bots are not new and existing . GreenSI has already addressed their inclusion in the future of collaboration. For example with #Slack in business or bot Citymapper that allows a dialogue to get his itinerary in Paris:
What is new is the support bots with Facebook directly to Messenger IM with 900 million users.
Facebook has tested in 2014, with “M”, a club based both on the artificial intelligence, but also human to meet the demands that the AI does not know consider, like drawing, for example. But this model is not scalable in the state without business model. So certainly that Facebook seeks to stimulate its ecosystem of developers to develop bots to enrich Messenger.
The ability of these bots to transform this platform relationships” one to one “in PDA is certain. This is also a response to Amazon Echo and its range of products that will help to control his house (music, movies, home automation …) to vote in natural language and to order products … not on Amazon!
Jeff Bezos Amazon boss is convinced that the voice is the next platform . Mark Zuckerberg think for now it’s the chat. This battle of giants will certainly be exciting.
For companies this means that after the e-commerce sites, apps and APIs, bots will realize future developments has to stay in the race. on the Internet the place of decision making purchases or the purchase itself, moves constantly. We must follow.
The F-commerce, selling on social networks, announced it a few years ago was not at the rendezvous, the return to the omni-channel rang and his heart humans connected with a simple IM. and last instant word is the reason why the exchange will take place in time real and be discerning about the information system.
Artificial Intelligence (AI), she will accompany him to interact with its network, but also with brands that Facebook would love that we take for new friends … as it is they who finance service!
AI is cited by Facebook as one of three directions key in 10 years , with the connectivity and virtual reality or augmented .
But what is interesting is that to achieve its roadmap, Facebook
is beginning to mutate into industrial to provide the equipment (flying wing) which
will connect 3 billion additional people, and
plunge into this new reality (2016: virtual reality will become a reality) with headphones Oculus or his partner that Samsung ships Oculus software
These autonomous agents
will therefore develop and process more and more financial transactions and factories will supervise the equipment, production and why not human …
In fact, if you confuse AI and big data , the sauce machine learning, you are the victim of buzzification computer because it does not have much to do. Yes there are data and algorithms in both, but as elsewhere since the early days of computing 
In this field of AI that IBM has also taken one of the corners of his transformation and created a division that helps companies in this way. Facebook is certainly behind Google (who beat world champion Go before him) and the two late cronies IBM is already the AI applications in medicine or the bank.
But when IBM sell very expensive to some companies, Facebook has the means to promote the benefits of IA, with its 1.7 billion members and especially the 900 million followers of Messenger. Ditto for Google. That may be the flip of the AI market B2B to B2C which we will present shortly.
The F8 conference is to remind us that the evolution of Digital is certainly guided by innovation and the emergence of multiple startups financed by private equity, but it must not make us forget the “giants of the web”. These players like Facebook, have reached a level of scale economies previously unknown, which alone can guide the future of hundreds of millions of people on Earth and the entire Internet. Especially when Facebook confirms its plans to become a global operator of the Internet
The actors of the digital transformation will certainly end up in these 3 tips that Facebook inspires us.
- expand and pamper the ecosystem of your developers, internal and external
- open your SI for omni, and prepare for more RNs in relations
- progress on the goal of “all connected” employees, customers, partners
But the council most interesting accruing GreenSI of this conference is that the ” original Facebook “with his posts, social graph and its advertising has certainly become, 12 years after its launch, the legacy of Facebook.
He is always there to be valued, and that’s even cash cow, but innovation coming from Facebook will be elsewhere.
No comments:
Post a Comment