Software, Software, Software! – Clubic

The editorial by Anicet Mbida, editor of Clubic Pro.

‘ Developers! Developers! Developers “chanted Steve Ballmer, the former head of Microsoft. “ Software! Software! Software! ‘should hammer the current owners of all businesses. Mastering the “soft” should no longer be the preserve of Microsoft, Adobe and other Ubi Soft. It has become a key differentiator and value creation, regardless of the industry.

Take the automobile. The essence of innovation today is the software: collision detection, parking assistance, economical driving mode, etc. The Tesla S is, for example, to increase its performance and battery life with a simple software upgrade. Imagine that offer autonomous or semi-autonomous cars …

In the 1970s, we experienced a toggle analog / Mechanical tandem to all electronic. With the digital revolution, we are experiencing a similar transition. The material is becoming commonplace, now the interaction, the interface and thus the software, make the difference. This is evident for smartphones and connected devices. With the spread and sophistication of interfaces, it will be the same for all household appliances. The occasion, in passing, to imagine new economic models.

Nevertheless. Many companies are still struggling to feel concerned. We remind them: those actually redistribute the cards in television, transportation and hospitality are primarily software specialists. Netflix, Uber and AirBnB are finally only applications.

“ All industrial enterprises will become software companies ” recently explained Jeffrey Immelt, CEO of General Electric, before its shareholders. At a time when digital transforms the business, the economy and society, the software is of paramount importance. Damage still too few leaders have it understood.