TORONTO, June 12 (Reuters) – BlackBerry plans to equip the first time its next smartphone model Google’s Android software, has-been learned four familiar with the matter, a sign that the latest range of Canadian manufacturer has not as successful.
The company based in Waterloo, Ontario, had its BlackBerry 10 to regain ground to Apple’s iPhone, while brand Canada fell below 1% share of a market that has dominated the time.
But the goal was not achieved and the sources said, speaking under the seal of the anonymity BlackBerry plans to turn to Google in order to refocus its activity on the management of software and devices.
It is not certain that the use Android would mean the death of the BlackBerry range 10 which After a launch in early 2013 fanfare and positive initial criticism, has failed to compete with its competitors, including lack of a sufficient number of compatible applications.
“We do not comment on rumors and speculation but we remain committed to the BlackBerry 10 operating system, which provides unparalleled advantages in terms of safety and productivity, “responded BlackBerry email.
A spokesman for Google n ‘ no wish to comment.
The CEO of BlackBerry, John Chen, placing on the new system of mobile device management of his company, the BES 12, which allows companies like the governments to manage their BlackBerry devices and their intranets, but also other devices using Android, the Apple iOS platform or Microsoft Windows.
The main difficulty confronting Canadian society is to convince large customers that this operating system actually works with all platforms.
According to two sources told Reuters, launching a device with Android would be a way for BlackBerry to demonstrate that it has confidence in the ability BES 12 not only manage, but also to secure the smartphones and tablets using the platforms of competitors.
The first BlackBerry slider phone with Android and should hit the market this fall, added the two sources, adding that it would be equipped with both a touchscreen and physical keyboard.
BlackBerry hopes to capture a clientele that is not phone at his convenience on the Android market, dominated by touch panels, while retaining the physical keyboard users wishing to benefit from wide range of applications offered by Google
(Euan Rocha, with Yasmeen Abutaleb. Tangi Salaün for the French service))
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