In the comedy club Teatreneu in Barcelona, a shelf at the back of each seat tracks the expressions of the audience. Each detected laughter is charged 30 cents, with a maximum of 24 euros – equivalent to 80 laughs per show – to protect big laughing.
The management of this small theater developed this system to fight against a decline in attendance due to a tax on the Spanish government shows.
The facial recognition system has been set up by the advertising agency McCann The Cyranos with the slogan: “you only pay for what you use .” The Spanish press loved it, and many people have soudaiement wanted to go see stand-up. In addition, c ike it is unpleasant to remember to laugh in a comedy club, the average ticket price rose 6 euros. So far, investment in tablets has been beneficial for Teatreneu, and other clubs are trying to copy this device.
Once finished sketches, each Viewers can watch the tablet and know exactly how many times he laughed (or smiled), compare results with friends, and even share their score on social networks: “ Tonight I laughed 22 times and it cost me 6.6 euros! “.
A centralized computer lets you know exactly how much of a show generates laughs, which could be used to collect interesting data: who is the biggest laughing? what is their profile? who never laughs? for the same show, there he has big differences in the number of laughs as the evenings?
It is not known if the comedians have access to those numbers, but it is probably healthier to not allow them to see the statistics.
Especially since l e software is not sophisticated enough to distinguish between several types of laughter: and a simple smile, a little ha ha warm and uncontrollable laughter are all accounted for (and apply) the same, it seems inherently unfair.
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