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The French market is extremely concentrated. Three-quarters of revenues are generated by 7% of publishers. Conversely, actors whose turnover is less than € 10 million – or the majority of the market – do not realize that 4% of overall turnover. Past the 50 million, few publishers that are not redeemed.
These publishers are creators of both software and jobs. With more than 10,000 jobs in two years, the sector’s workforce totaled 107,437 assets. “ These new jobs based on the declarative and not all are based in France,” tempers Franck Sebag, a partner at EY, author of the study. And hiring intentions are rosy. Three out of four editors consider bringing in 2014 and overwhelmingly developers (68% of the desired profiles.)
Innovation and international, both engines of growth
<- inline image block:! picture forced dé ea 190px wide -> <- / picture box ->The 2013 edition was pointing a small international actors, things work out. Whatever the size of the publisher, from abroad in sales increases. Lower among smaller players, it reaches 50% for companies in excess of 100 million euros in revenue.
As regards the economic model even publishers, SaaS further breakthrough. The share of sales related to online software is 17% against 11% in 2012 and 8% in 2011 This type of distribution is dominated by a young publishers (less than 50 M € turnover) SaaS native born.
Skip license to this subscription, in fact, a sudden shock for publishers already installed. To assist with this mutation, Syntec Numérique a bid for funding called “Money Saas” which seeks to pre-finance the transition from bachelor to SaaS to restore color to their cash. On the technological priorities, publishers cite – unsurprisingly -. Cloud and SaaS (81% of responses), mobility (73%), security (47%) and big data (31%)
Alcatel-Lucent Enterprise enters the top three
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