Bruce Klein, the owner of the channel world of Cisco, the sales cycle for software is totally different from the following partners in the OEM market its materials. Photo credit: DR
The network equipment manufacturer will launch in April a new partner program to help resellers better market its software. This initiative reflects the commitment of Cisco released its supplier status only facing material.
According to our American colleagues CRN, Cisco partners will benefit from the next summit that he organized in April 2015 in Montreal to launch a new reseller program specifically turned to its software. Quoted in the article by CRN, Bruce Klein, the head of the world channel in the OEM, indicates that the device is currently in a pilot phase.
The aim of Cisco is not only to provide its distribution network a framework within which it will benefit from training and financial benefits associated with the marketing of ACI (Application-Centric Infrastructure), its platform SDN. The device will also cover the applications that the vendor has brought this year as a result of redemptions catalog companies like JouleX and Composite Sofware. Besides the new partner program will also provide resellers with resources around Cisco ONE that can make flexible and customizable network equipment manufacturer.
Change Partners cycle software sales
Run the new partner program is an obligation to enable Cisco partners to integrate into the sales cycle of the software market. This is totally different from that followed for the sale of products such as routers, switches and other networking products effect. Bruce Klein, the sales cycle software following four phases: the deed itself, the verification of the effective use of technology by customers, increasing the number of licenses they bought and finally the renewal of these licenses.
The launch of the new partner program is part of Cisco’s strategy to get him out of his status as a supplier only facing materials to better adapt to underlying trends of cloud computing and SDN. This will also materialize this summer with the launch of DevNet. This service allows developers to access APIs thousands of Cisco and the SDK to create applications that will work especially on AIT. Similarly, the supplier will launch its new model in 2015 selling Cisco ONE Software licenses. So far, the acquisition of Cisco software is included with the purchase of equipment. Cisco ONE Software will change the way differentiating the purchase of both. The application revolution is a reality internally to the equipment 80 to 85% of engineers are now focused on its software business.
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