They were already involved in the engines. They soon will be connected in the car. PSA confirmed Wednesday that it plans to work with the American Ford in developing a clean operating system to automakers. The previous day, Toyota announced it had also joined the project. And the Japanese Mazda, Honda and Subaru could also join the club. “We’ll see how we can work together” , says one PSA, where we ensure that nothing is really tied.
This time, the highway code seems to have indeed changed – not only in Las Vegas. The essence of an automobile is now largely software part. These are the lines of codes that are and will rotate the engine (Volkswagen scandal demonstrated in mondovision). These are the digital data of the vehicle and its occupants that nourish the infancy of the connected car, algorithms and artificial intelligence that drive the first laps of autonomous vehicles. Comfort, pistons, quality, design and all the rest? This is becoming a more significant portion, at least for the more mature markets. By forcing the line, the added value of a brand is everywhere except there.
The control of the OS, a major issue
Eventually, those who will master this new one trusteront Much of the auto sector. For now, the first meeting between the experts of software and automotive historical plays on the mastery of the operating system (OS) of the dashboard console, this touch screen that is found on all cars. Everyone dispute. Teasers by potential revenues (“drive to store”, etc.), Apple and Google are doing everything to install their OS (carplay for the first, AndroidAuto for the second) in the cockpit. Not to be outdone, the historical actors of the car, who understood that was played out much of their future, hampering the maximum, and multiply attempts to launch their own digital stores: Genevi the consortium and the standard being MirrorLink the most symbolic trials.
On that front, the outcome of the battle remains quite blurred, each with their weapons. The kings of the digital can rely on pressure from consumers who want to find in their cars that they have in their pocket or in their living rooms. The champions of the sheet can showcase their expertise and stricter control of individual data. But this can only work with an “OS self” at. For this, manufacturers must combine efforts. “This is what everyone is trying to do in the area” , will be noted at PSA.
Julien Dupont-Calbo, Les Echos
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