Monday, March 23, 2015

Weezevent: its online ticketing software seduced festivals – Capital.fr

Creation date: 2008 Turnover: 41 million euros. Employees: 30 employees

This is the rising star of the digital in France.. In 2014, its exponential growth (+ 40,000% in five years!) Was awarded first place in Deloitte, which crowns the most dynamic young European companies.

Self-Service . This is organizing a bike ride that Pierre-Henri and Sébastien Deballon Tonglet, so students had the idea of ​​their online ticketing. “We wanted to propose the inclusion on the site of our association, but we had to install a link to a Fnac type of distribution network, which was complex, expensive and made us lose hold of our customer base.” Diploma pocket, they imagine a software accessible self-service, without subscription or termination fees, commission being levied on each ticket sold. Six years later, more than 100,000 events have passed through their platform.

The key to success, according to them? The simplicity and adaptability of the software, which allows them to attract major festivals (Eurockéennes, Just for Laughs …) as small events. And constant innovation today Weezevent also offers applications for sale on site, checking tickets …

Cost-effective, the company is now attacking internationally: Canada, Spain, but also the United States, where she faces a serious competitor, American Eventbrite, which has already raised $ 200 million, when the French Petit Poucet is only at 1 million euros. According to the consultant Thomas Legrain, the coming years will be decisive: either the start-up is able to attract investors to compete with this behemoth, or it is likely to be sold

K.. H

The lessons

-.. From a personal need to identify the customer

– Suggest a product dematerialized: they can create their ticket without contacting Weezevent

– Build on user requests to launch new features

& gt;.. This article is part of the file “15 young French companies who make fun of the crisis”

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