Francophone Association of Free software users (Aful) announced the filing of “Free Offer” as a trademark with the INPI. Through this, it intends to promote free software for bids meeting the principles of this universe, to discriminate positively.
“ Free Offer ” aims to “ distinguish commercial offers really free ” warns the association. The challenge is indeed to select commercial software that truly meet the requirements of the sector, with particular attention to the users. “ If these companies were all more or less well integrated the advantages of free software and open source for them (…) too few of them in turn respect the freedoms of their users, particularly in their reports commercial, regret the association . Thus some of these companies engaged in final non-free software to their customers. And these customers are starting to lose their bearings and their confidence in the benefits of free software or open source. “
Laurent Seguin, president of the Aful, there is indeed a problem” in the gap between the free software speech / Open Source and the reality of commercial offers actually sold to customers . “
Standing out from the competition, refer tenders
The success of the operation will obviously depend on the enthusiasm of actors. In practice, the association will positively discriminate trade deals primarily through a passage in review of these solutions. After this screen, those respecting the principles of free will use the dedicated logo “ Free Offer .” The issue is to enable the lucky few to stand out from the competition, and customers to make a useful sort. “ With free offer everyone wins! says Laurent Seguin. client organizations who want the truly free software, gain efficiencies in their selection process simply by claiming eligibility for the brand offer free in their tenders. Free providers have a unique marketing advantage to support their commercial success. The offreuses companies who (se) are remote compliance software freedoms of their clients can (re) come on this track by pressing Aful. “
A directory of purchase for suppliers and customers
Why limit yourself to the commercial sector? Contacted, Laurent Seguin believes that the initiative aims to prevent death and paying professional free software, sometimes abused by commercial speech. “ The second mirror is that when a customer will want a free solution, you can choose it by bringing its criteria in its selection process .”
On the dedicated website All offers will be listed, even why not those of Microsoft, at least those entering the nails. “ This is a shopping directory clients. We have the idea of extending it to the Francophonie and beyond in the future . ” The Aful still considers that this work will also select prémâcher labor providers in their sales. “ By completing the free case offer, they can better build their speech ,” says Laurent Seguin.
Legally, the mark in question was published on 26 December by the National Institute of Industrial Property classes in several products (computers, tablets , smartphone , reading, games, software, online advertising, telecommunications, research and development, etc.).
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