Miss Digital is a site specializing in the Photo and video equipment , launched in May 2005 by former Boursorama . Pure player, the portal is rich with a range of nearly 15 000 references, has 400 000 clients and employs around thirty employees. In 2014, Miss Digital generated sales of EUR 17 million . The site has been profitable since its inception and is currently conducting a hearing from 300 000 to 500 000 monthly visits. A performance for this structure born with the revolution of the photo and the arrival on the market of the first digital SLR s public. His next s greatest challenges? Accompany changing market marked by the rise of smartphones . “ You can not do with a smartphone that you can do with a reflex, and tomorrow the challenge will be to be able to offer to future customers devices that produce images adapting to consumer expectations, which are connected and offer shares , “said Julien Laurent, President of Miss Numérique.
THE BRIEF
In 2012, Miss Digital makes a tender to deal with a problem of optimizing the management of its stocks . “ We were starting to reach a limit on the value of our stock and had to face a rupture problem ,” said Julien Laurent. Until then, management was carried out internally via house tools – developed by the company. “ We realized the complexity of the statistical module to develop for -analyse past sales to predict future sales ,” said Julien Laurent.
BACKGROUND
“Do not blow up the stock value while providing optimal service quality”
The company does not want to waste time and turns to a professional supply management. One difficulty is linked to the nature of the products sold on the site: camera equipment to accessories, they have great disparities in terms of margin and value . The company wants to have a tool that allows it to fit every type with a clear objective, that of not detonate the stock value while providing optimal service quality .
DEPLOYMENT
Miss Digital retains the inventory management solution and recommendation in terms of supply of GFI Ordirope, called Planipe. T has in-house IT resources relevant site and deployment is done quickly. “ In the negotiation phase, we were able to provide statistics and make live demonstrations ,” said Julien Laurent. In place for three years, the solution evolves with the business and its deployment. And the numbers speak for themselves. Miss Digital counted 6200 SKU (single reference) sold in 2012 to a figure of average monthly turnover of 630,000 euros. In 2015, 15,000 SKUs are available for an average monthly turnover of 1.3 million euros. The value of the stock, she, from 1.2 million euros in September 2012 to 1,500,000 euros today. “ The number of references has been multiplied by three, the turnover doubled, and our -value stock remains almost equivalent ,” notes Julien Laurent. A performance.
Remember: the solution allows not detonate the stock value while providing optimal service quality .
MOST
Scalability of the solution that accompanies growth.
Easy to use the software that allows fine work on different settings.
Approach business win-win.
Awareness teams to purchase the tool and business requirements.
LEAST
need of time learning the tool.
Management shortage of hard effects.
VERY EFFECTIVE on some products, less on others. Well suited to a fluid supply chain and without variation.
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